Disturbing proof the online review that made you book your holiday may be FAKE
by Tom Rawstorne, Daily Mail
Investigation reveals an entire industry is dedicated to generating bogus appraisals for cash.
- Critics claim website TripAdvisor allows clearly false reviews to be posted
- Restaurants and hotels have become increasingly reliant on good feedback
- Every year, £23billion of UK consumer spending is influenced by reviews
- Industry experts say market for fake reviews is booming across the world