Booking Holdings Says Half Its Customers Now Come Direct: Will It Be a Game Changer?
11.08.2018
by Sean O'Neill, Skift
Some hotel groups will be jealous of Booking Holdings’ ability to have one out of every two of its customers booking travel on its brand sites and apps without having to buy online ads to acquire them.
Booking Holdings Says Half Its Customers Now Come Direct: Will It Be a Game Changer?