Bing comes out fighting, integrates TripAdvisor hotel metasearch tool
by Linda Fox, Tnooz
Take that Google, it looks as if Microsoft Bing might be about to fight back. Well, in the US at least.
Microsoft has signed a deal with TripAdvisor which will see the reviews giant’s metasearch tool integrated into Bing hotel search results. The partnership means US users will be able to see hotel availability, compare prices (with live pricing information) and view traveller ratings from Bing’s results page.