Big Hotels' Plan to Win Customers from Airbnb
06.02.2016
by Christopher Elliott, Fortune
The hotel industry is fighting back. Airbnb’s remarkable success and a $25 billion valuation has come at a cost — to competitors. It claimed almost $1 billion in disruption revenue last year, by some estimates. But now the hotel industry, still reeling from the sudden rise of the upstart lodging company, is fighting back.
Big Hotels' Plan to Win Customers from Airbnb