Behind the scenes, Booking.com is quietly powering hotel search for a trio of major European agencies
Tnooz by Kevin May
With all the coverage and analysis of the Expedia-Travelocity deal last week, another major partnership at the European end of the industry has slipped under the radar.
But as folk in the US ponder how the partnership between the two giants will play out next year when it officially launches, maybe they should just look across the Atlantic Ocean at another significant and similar deal between major players in the world of online travel agencies.
This one, however, has arrived almost unnoticed.
Odigeo, the umbrella organisation overseeing the likes of Opodo and the French and Spanish OTA brands GoVoyages and eDreams, is now an affiliate of Booking.com for the trio’s respective hotel channels.