Australian regulator comes down hard on fake online reviews
by Karthick Prabu, Tnooz
The Australian Competition and Consumer Commission (ACCC) has released a new major set of guidelines to eliminate fake online reviews.
The guidelines are intended for any Australian business that has reviews in their website, and also for review platforms.
They provide practical steps for brands to reduce the risk of misleading consumers, because many consumers believe that reviews on various review platforms are the genuine experience or views of other consumers.