Branchen-News vom 05.03.2013

How and its ad campaign may change your lodging options

Priceline’s has mostly held back on TV advertising in the U.S. until right friggin’ — or as the commercial says — “until right booking now.”, with its industry-largest collection of more than 275,000 traditional hotels, apartment hotels and hostels in its portfolio, is in the “early days” of its first offline marketing campaign in the U.S., and it will be spread out over several quarters and include TV and cinema, Priceline CEO Jeffery Boyd said today. has offered hotels in the U.S. for European travelers for several years, and last month began the advertising campaign in the U.S.

The advertising onslaught — with the dollar size of the campaign not revealed — coincides with slight changes in’s email marketing in the U.S., as well, where it is now touting the fact that it offers 302 places to stay in New York — “more than just hotels.”

The more than just hotels component includes displays of “hostels, apartments and aparthotels” in New York and “hotels, ryokans, resorts and aparthotels” in Atlantic City, for example, states....

How and its ad campaign may change your lodging options




Internetwirtschaft: Das ist so was von 2006

Die richtigen Fragen, nur zehn Jahre zu spät: Das "Grünbuch Digitale Plattformen" des Wirtschaftsministeriums zeigt den Abstand der deutschen Netzpolitik zur Realität. ...


Iceland plans Airbnb restrictions amid tourism explosion

Move to tax people who rent out properties through website as officials and residents express concerns over visitor impact. Iceland is poised to curb an Airbnb explosion as it tries to balance ...


10 erschütternde Fakten über die wohl irrste Firma der Welt

Dara Khosrowshahi , den Namen muss man sich merken. So heißt, wie jetzt bekannt wurde, der bestverdienende CEO in den Vereinigten Staaten, mit einem Jahresgehalt von nicht weniger als 94,6 ...


Rate parity: What's the next step to find balance?

In milestone decisions last winter and summer, legislators in Germany and France banned rate parity clauses from online travel agencies’ contracts with hotel owners, citing anti-trust ...


Google Adds Hotel Reviews From Other Sources

A Google search for hotels brings up hotel results in Google Maps. When you click on a hotel listing, it will show you a ton of information, including the reviews. ...