Indigo Berlin Alexanderplatz Zimmer
 

Branchen-News vom 03.03.2013


Are hotel stars fading?


by Thomas Allemann, Hotelleriesuisse


The media tells us over and over again that hotel stars will become less important in the future. On the one hand, they say that global booking and evaluation platforms create their own classification as there is no internationally harmonized hotel classification system. Additionally, guests increasingly rely on reviews rather than on classifications when booking. In order to achieve more transparency for the guests, the Hotelstars Union tries to convince booking and evaluation platforms to use the official European classification on their websites – more or less successfully.

For instance, an agreement with Expedia and its partner platforms is soon to be closed. In contrast, booking.com once again manages to affront the whole industry as well as the consumers. Booking.com does not consider it its duty to classify the hotels but solely relies on the declarations that hotels create themselves and explicitly does not want to play the role of a “star police agent”.

On the other hand, it is often pointed out that especially hotel chains and well-positioned brands, like Hilton, Mariott or Motel One, do not depend on stars anymore. But, as Marco Nussbaum from prizeotel Bremen shows in a column of the German magazine “Hotel & Technik” from December 2012, hotel brands and evaluations do not automatically lead to the desired success. Because his hotel was clearly positioned, he abstained from an official hotel classification at first. Subsequently, he received numerous negative comments from guest on evaluation platforms. It turned out that they had expected at least a 3- or even 4-star standard and were – except for the price – disappointed by the (lack of) services and offers. As soon as he made the step to have himself officially classified as 2-star standard, the expectations of the guests were consistent with the offer and were even exceeded. His rating on different online platforms improved accordingly fast. In the meantime, the Prizeotel has even won a “Tophotel award” by Holidaycheck and a “Certificate of Excellence” by Tripadvisor.

What do we learn from that story? The classification system and the evaluation platforms depend on and complement each other perfectly. The classification is, so to say, the hotelier’s promise on what the guest can expect in his hotel regarding infrastructure and services; the evaluation platforms, then, provide evidence if this promise is kept.



Blog Hotelstars Union: Are the hotel stars fading?


Quelle: blog.hotelstars.eu

Zurück
Facebook Share Empfehlen Drucken
 

27.08.2014 

Federalberghi contro TripAdvisor: "Recensito hotel chiuso". Poi il sito cancella il commento

L'associazione degli albergatori denuncia l'inaffidabilità del servizio e si rivolge all' Antitrust. L'operatore web si difende: "Commenti fittizi solo in una minoranza ...


27.08.2014 

Airbnb Hands Over Data on 124 Hosts in New York City to the Authorities

The New York attorney general is seeking those who “flagrantly" misused the online platform. ...


26.08.2014 

Bei Airbnb zu Hause: "Es geht um Billionen Dollar"

Eine Million Übernachtungen monatlich organisiert das Portal Airbnb. Die Ambitionen der Gründer sind aber viel größer: Sie wollen die ganze Tourismusbranche umkrempeln. Ein ...


26.08.2014 

Schlechte Erfahrung mit der SEO Agentur? Was kann man machen?

Gerade hagelt es wieder für diverse Website-Betreiber Abstrafungen durch Google im Rahmen der Netzwerk-Abstrafungen von TelliAd bzw.Rankseller und das nächste große Pinguin Update ...


26.08.2014 

Ob Burg oder Rheinsberg - Die Kurtaxe reicht den Kurorten nicht aus

Viele Touristen in Brandenburg erholen sich in den Kurorten. Für Thermalbäder und Kurparks müssen sie extra bezahlen: Die Kurtaxe bringt kräftige Zusatzeinnahmen.   ...